LG 49" LED HDR 4K Ultra HD Smart TV - 49UM7400PLB

Active HDR
HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With active HDR, this set supports multiple HDR formats, adapting scene-by-scene for pinpoint image mastering.

4K Ultra High Definition
This 43” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.

Features:

Advanced Colour Enhancer: dynamic image processing enhances colour, contrast and clarity for superior picture quality, whatever you're watching.

Quad Core Processor: four cores of power deliver advanced picture processing for consistently bright, sharp imagery.

Wide Viewing Angle: LG's IPS 4K display ensures a clear 4K picture is viewable from any angle without distortion.

Ultra Surround: creates seven virtual channels for thrilling and immersive multi-channel surround sound.

AI Sound Tuning: analyses the acoustics of the room in order to give you the best audio set-up, all the time, automatically. This features requires LG’s Magic Remote which is sold separately.

Thinq AI: bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions. LG's Magic Remote (sold separately) is required to use Thinq AI features.

webOS Smart Platform
LG’s award-winning webOS platform revolutionises how you experience your entertainment. With simple and intuitive content discovery and switching, there’s more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon Prime Video, the latest movies and TV from Google Play and TalkTalk TV stores, and music from Spotify or YouTube.*

Advanced Voice Control
This Thinq AI TV has Google Assistant Built-In so you can get answers to questions while you're watching TV. You can also control compatible smart devices, and check your Google photos or Google Calendar on the TV screen (Google sign-in required). Amazon’s Alexa voice assistant, plus Apple Airplay 2 and Homekit compatibility will also be added by a forthcoming firmware update. LG's Magic Remote (sold separately) is required to use Thinq AI voice interaction features.

Freeview Play
This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Elegant Design
Finished with the sweeping elegance of a crescent stand, the minimal bezel frame enhances the viewing experience and completes a contemporary look.